Susquehanna Style Magazine

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The Fashion Bus

The Fashion Bus started as a boutique in Millersville, Pennsylvania. In May 2017, Jayne Brighton started a mobile boutique called The Fashion Bus. This mobile boutique is based in Lancaster County and travels regularly. The idea for a mobile boutique came from Brighton’s love of doing pop-ups at events and going to the customers. In August 2016, she started work on a major challenge, converting a former brewery tour bus to a mobile boutique, which came to be The Fashion Bus. This mobile boutique’s target customer is 45 to 55, but the wide variety of products caters to all ages. The Fashion Bus carries women’s clothing, jewelry, accessories, and handbags. Brighton relies on word of mouth advertising, and the boutique has been fully booked with private parties, fundraisers, wineries, and more. Brighton is currently working on her own designs, which will be produced in the USA under the Boutique No. 9 label. Boutique No. 9 was the name of Brighton’s previous boutique. Brighton plans to sell her designs to boutiques across the US. The Fashion Bus’s locations can be found online at thefashionbus.com.

by Vanshika Agarwal - November 8, 2018

https://susquehannastyle.com/style/fashion-beauty/style-to-go/

Can I Park Here? Podcast - Episode 78

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Jayne Brighton is the owner of The Fashion Bus in Lancaster Pennsylvania. Jayne is a creative entrepreneur who went from selling used clothing on ebay to owning a store and finally transitioned into a mobile boutique. You can listen to the full interview below.

Lancaster News Paper

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Willow Street woman puts clothing boutique on wheels

Jayne Brighton is hoping people will get on board with her fashion idea.

More specifically, she’s hoping they get on the bus.

Brighton opened The Fashion Bus about a month ago.

It’s a boutique on wheels—a refurbished bus that Brighton converted into a mobile store.

“When I first got the idea for this, no one could really comprehend what I was doing,” Brighton says. “It’s one of those things where they had to wait until I was finished and they could see it to understand.”

Brighton, a native of Bristol, Bucks County, began her career in the fashion industry years ago.

As a stay-at-home mom to three girls, she began selling clothes on eBay in 1999.

“I started out by going to thrift stores and reselling things I bought and then I built that into buying new things to sell,” she says, including designer handbags.

Then her kids grew up; her oldest is now 28 and her youngest is 19.

“I started thinking, ‘I’ve got to get out of the house, but what am I going to do?’” she recalls. “It had been more than 20 years since I’d had a ‘real’ job.”

Brighton, 49, of Willow Street, decided to open her own store and launched Boutique No. 9 in Millersville in 2014.

The store did well, she says, but over time, she felt something was missing.

“Owning a boutique sounds really fun, but the truth is, it can be really boring,” she says.

“Last July was my turning point. It was a gorgeous day outside and it was also my slowest month. I was sitting inside my store while I could have been out doing other things.”

For several months, she had been breaking down her boutique to take some of her inventory to Root’s Country Market on Tuesdays. She found she loved talking to new people and expanding her business outside of Millersville.

Then inspiration struck.

“I had heard about fashion trucks on Facebook—there’s a huge Facebook group on the subject,” she says. “You wouldn’t believe the women all over the country who have these and they are successful. Some travel to festivals and events; some do home parties. I knew it made sense for me to go mobile.”

She began looking for a vehicle and stumbled upon a Craigslist ad for a bus a local businessman was selling.

“I had been looking for a van or something like a former ice-cream truck, but the ones I could find had like 300,000 miles on them,” she says. “This bus was perfect. You can pull up, open the doors and people can walk in.”

Although the bus needed a lot of work to transform into a rolling boutique, Brighton knew it was possible.

She closed her storefront last fall and concentrated on repurposing the 14-passenger bus, a 2007 Chevy Express with 150,000 miles on it.

“We bought the bus the day before Thanksgiving and we just finished it about a month ago,” she says.

The bus — which measures 23 feet long, 8 feet wide and 9.5 feet tall — was renovated by Brighton’s husband Cliff in his spare time.

The work included ripping out the seats, laying a new Pergo floor, boarding off the windows, installing clothing racks and even putting in a small dressing room.

“I wanted it to resemble my boutique as much as possible,” Brighton says. “When you’re inside, it looks like you’re inside a store.”

The renovation process was really a one-day-at-a-time project, she says, with Cliff needing a little convincing along the way.

“He kept saying, ‘You can’t do that in a bus,’” Brighton laughs, “but he made it work.”

In all, the Brightons invested about $2,000 on the interior of the bus, with additional expenses totaling about $16,000 for the purchase of the vehicle, outside painting, and spring and summer inventory.

Brighton parks The Fashion Bus at the Prince Street Park, 118 N. Prince St., most Wednesdays through Fridays from about 11 a.m. to 7 p.m.

She also travels to Lancaster County homes for parties.

At home parties, Brighton offers a 10 percent cut of total party sales to the hostess in the form of merchandise.

In the bus, Brighton’s inventory includes women’s clothing in sizes small to 3X, as well as a variety of accessories including sunglasses, handbags and jewelry.

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Most items are priced under $35.

“I want to be affordable,” she says. “I want every woman to be able to come in and find something she loves.”

Brighton describes her taste as “flowy, boho and fun,” noting, “I want to sell things that are fun. If you want a boring dress, go somewhere else.”

She purchases her inventory from vendors in the fashion district of Los Angeles as well as from fashion markets she attends throughout the United States.

“Sixty percent of my clothing is made in the United States,” she says. “I really look for that, although it’s hard to come by.”

So far, Brighton has done several home parties and her bus has been well received.

“People love it,” she says. “It’s a great feeling to have all your hard work pay off. I kept wondering, ‘Are people going to like this? Are people going to think I’m nuts?’ People love the clothes and people are buying things. It’s going over very well.”

Kathi King has had The Fashion Bus out to her house for a party and has been a customer of Brighton’s since the boutique opened in Millersville.

“Her inventory is just great,” King says. “I get a lot of compliments on what I’m wearing. People often ask me, ‘Where did you get that top? Where did you get that purse?’”

She thinks The Fashion Bus is a great idea.

“It’s so unique,” she says. “The prices are good, the clothes are unique and it’s just fun. Everyone should give it a try. Go see what she has, or, she can even come to you.”

For now, Brighton is a one-woman operation, although her daughters help out from time to time, and she’s looking ahead to more parties and events throughout Lancaster County.

“I want to produce my own clothing label eventually,” she says.

For now, she’s happy to be able to bring joy to her customers.

“I like to provide a personal experience,” she says. “When someone comes in, I’ll say, ‘Try this on. It will look amazing on you.’ If I can sell someone a dress that makes them look like a million bucks, they will feel like a million bucks, and that is the best feeling in the world, to be able to give that to someone.”

CATHY MOLITORIS July 10, 2017

https://lancasteronline.com/news/local/thefashionbus

The Lititz Record

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No match? No problem!

Jayne Brighton shuttered her Boutique in Millersville, sold all her inventory over a month of Tuesdays at Root’s Market, then set up shop in a transformed 14-passenger bus. Six weeks into her mobile business, she set up Sunday for a polo match at Forney Field, but the match was canceled because of the heat. Even without the match, there was a steady stream of customers into and out of her truck.

Dick Wanner Lititz Record July 26, 2017

http://lititzrecord.com/entertainment/no-match-no-problem/

First Press Release - April 2017

the fashion bus mobile boutique lancaster, pa

For Immediate Release
Contact - Jayne Brighton
jayne@thefashionbus.com
717-431-4076

The Fashion Bus
www.thefashionbus.com

INTRODUCING THE FASHION BUS
Lancaster County’s First Mobile Boutique

Jayne Brighton is pleased to announce the debut of the Fashion Bus, Lancaster County’s first boutique on wheels. Built from a former Lancaster brewery tour bus and filled with boutique style clothing, accessories and a dressing room, it is truly one of a kind.

Jayne closed her Millersville boutique to go mobile and adjust to recent changes in the retail industry. The Fashion Bus combines convenience with the boutique shopping experience giving customers a personalized and exciting new way to shop. Mobile retail is growing across the nation with fashion trucks as close as Philadelphia and Baltimore. The Fashion Bus is the first of its kind in the Lancaster area.

The Fashion Bus sells trendy and unique women's clothing and accessories. The Fashion Bus can be booked for home parties, fundraisers and events. For more information please call 717-431-4076 or visit www.thefashionbus.com.

the fashion bus mobile boutique lancaster pa